Karlene’s SeaLicious

Logo and packaging design, brand extension for a line of oils rich in omega-3s

Goal: Help Karlene’s SeaLicious stand out from other omega-3 oils on the market by building a brand based on its founder’s personality and the product’s incredible taste; extend the core product’s look and feel to the vegetarian version of the product

Solution: The product’s playful logo – reminiscent of handwriting – sets it apart from larger, mass-market competitors, and its bright, fruit-forwardlook helps it stand out on shelves. Consumers understand that a real person (who understands their fears about taste!) developed these products, which helped the product to achieve national distribution in Canada in 2012 and in the United States in 2013