Cure Urgent Care
Project: Naming, identity design, signage, print collateral.
Goal: Establish a new urgent care brand into a crowded marketplace.
Solution: Play off the common and readily understood healthcare cross and establish an organization that is approachable and personable. Pushing beyond the cold impression of an ER or the fear of doctors, Cure needed to mark their territory through beautifully designed interiors and an identity filled with personality.