Selikoff+Company

 
 

Reserve Life Organics

Reserve Life Organics’ founder and CEO came to us with an idea and a packaging concept that wasn’t “quite there” – along with a rapidly approaching deadline. Working side-by-side, we learned more about her vision, influences, the potential market for the product and the competition. Just 1 month later, we helped launch the company’s first four anti-aging supplements in The Vitamin Shoppe. We continue to handle nearly all creative and branding tasks, from brand materials and guidelines to new brand packaging and exhibit graphics. In the three years since then, we’ve:

  • Designed more than 20 extensions of the original Reserveage product line;
  • Developed Resvitale, a private-label brand for GNC;
  • Launched CocoaWell, a line of cocoa-based supplements;
  • Created Fembody Nutrition, premium supplements for women; and
  • Developed the SafSlim brand of scientifically advanced weight loss supplements.

The company has achieved overwhelming success, generating international distribution for its products and more than doubling sales and revenues each year since its founding in 2009.

The healthy truth? Transforming a founder’s vision into a true success story is why we’re in business.