MAVA represents technology-driven companies, entrepreneurs and investors in the thriving Mid-Atlantic region.
The organization came to Selikoff+Company as the voice of an innovation-driven industry, but knew its identity and materials were dated and dull. Their wish? Materials that positioned the organization as a vibrant, powerful partner that fosters relationships among entrepreneurs, investors and strategic partners. In addition, the association wanted to strengthen the brand of its Capital Connection™, one of the nation’s premier investor and business conferences. Working closely with MAVA’s leadership team, Selikoff+Company:
- Revitalized the organization’s logo;
- Created compelling sponsorship materials; and
- Developed creative and engaging concepts for its annual investment reports.
The upside was a suite of marketing tools that helped the association gain recognition for its role in facilitating collaboration among, and opportunity for, the industry’s leading players.
