Mid-Atlantic Venture Association (MAVA)
Problem: Revitalize a dated brand to better reflect the organization’s vibrancy, efficacy and signature events
Solution: A refreshed corporate identity, signage, print and advertising materials that better reflect MAVA’s role in fostering powerful business connections
Results: MAVA’s key role in facilitating relationships in the region is recognized by entrepreneurs, investors, strategic partners and customers, with record attendance at its programs and events
MAVA represents technology-driven companies, entrepreneurs and investors in the thriving Mid-Atlantic region.
The association came to Selikoff+Company as the voice of an innovation-driven industry, but knew its identity and materials were dated and dull. Their wish? Materials that positioned the organization as a vibrant, powerful partner that fosters relationships among entrepreneurs, investors and strategic partners. In addition, the association wanted to strengthen the brand of its Capital Connection™, one of the nation’s premier investor and business conferences.
Working closely with MAVA’s leadership team, Selikoff+Company:
- Revitalized the organization’s logo;
- Created compelling sponsorship materials; and
- Developed creative and engaging concepts for its annual investment reports.
The upside was a strong brand and a suite of marketing tools that helped the association gain recognition for its role in facilitating collaboration among – and opportunity for – the industry’s leading players.